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SYNLawn Golf's Partner Program is the most comprehensive
Sales/Installation Program in the synthetic putting green
industry. Our program consists of two levels of participation:
1) Authorized Exclusive Dealer, and 2) Certified Installer.
These levels have been specifically designed to provide an
excellent opportunity for individuals that have the financial
resources to invest in their own business. Golf enthusiasts
and businesspersons alike will find that our program is the
BEST way to get started in the synthetic putting green industry.
By offering a full line of products from the most economical
to the highest quality synthetic turf available, you will
be able to provide the right product for each customer depending
on their budget and quality preferences. SYNLawn Golf
has over 20 golfing related turfs in its product line.
SYNLawn Golf offers potential Partners
to choose the investment level that matches both your commitment
and your business objectives. By analyzing the information
and tables that we have provided on the following pages, you
will be able to decide how much you want to invest in your
business immediately, and what profit margins you would like
to earn for your efforts. Both levels of the program provide
a different purchasing discount that applies to the materials
and turf that you purchase from SYNLawn Golf. An
Authorized Exclusive Dealer provides the largest purchasing
discount, and maximizes your profitability on each green that
you sell. A Certified Installer represents the minimum level
of commitment, and will allow you to start your business with
a relatively small amount of financial resources.
A
Certified Installer may decide to upgrade to an Authorized
Exclusive Dealer at any time, by simply paying the difference
between the initial level of investment and the paid in full
Authorized Exclusive Dealer. SYNLawn Golf will credit the collective
difference in discounts given, on all previous purchases,
towards the cost of an upgrade to an Exclusive Dealership.
Our program is specifically designed to help you build your
business from the ground up, and shows you how to increase
your sales through a combination of marketing strategies,
product and industry knowledge, and sales techniques. This
will increase the profits that you earn on each putting green
that you sell.
Our program includes the training and support
that is necessary to learn every aspect of synthetic putting
green design and installation. Our experienced professionals
in the golf industry have developed this training program
over the last 15 years. By combining technical expertise and
the most advanced technology in the textile industry, SYNLawn Golf provides the individual business owner the opportunity
to quickly begin and maintain a very profitable business,
without all of the hassle and complexity inherent in the startup
process.
All SYNLawn Golf turf comes with the
longest warranty in our industry. This warranty will give
you peace of mind long after you have completed an installation.
All SYNLawn Golf Partners will receive the following:
On-Site Training
This comprehensive 3-day program will teach you everything
you need to know about this business to succeed, including
design, installation, sales, and marketing. Our innovative
and technologically superior methods will be shared with SYNLawn Golf
Dealers and Installers only. Putting green installations are
critical to your success. By installing the greens that you
sell, you multiply the profits that you earn.
PGA
Professional Endorsement Privileges
All Authorized Exclusive Dealers and Certified Installers
will be able to use Davis Love III's and Paul Stankowski's
name and likeness in day to day operations. All advertising
must be approved by SYNLawn Golf's corporate office.
Preferred Pricing
All Authorized Exclusive
Dealers will get a set discount off of SYNLawn Golf retail pricing.
This discounted pricing is the most competitive in the business!
With installation, our Dealers can expect a profit margin
well over 100% per job. All Certified Installers will receive
set discount off of SYNLawn Golf retail pricing as well. (Note:
Dealers receive larger discounts compared to Installers.)
Direct Manufacturing Access
SYNLawn Golf has its own manufacturing facilities. This benefit
enables SYNLawn Golf Authorized Exclusive Dealers and Certified Installers
to:
- Select from an extended product line.
- Customize any turf in our line.
- Manufacture any competitors turf at a lower
cost.
- Design their own specific turf.
- Enjoy the lowest production cost anywhere
in the industry.
Extended Product Line
SYNLawn Golf manufactures over 20 different types of golf related
turf. Additionally, we can customize turf for Athletic Fields
and other commercial applications, including marine, pool
decking, landscaping (synthetic lawn), and much more. The
flexibility to create your own turf is a benefit that is exclusive
to SYNLawn Golf Authorized Exclusive Dealers only, and is not available
anywhere else in the industry. These competitive advantages
give you the ability to provide any quality turf at a reduced
price to that of your competitors.
A SYNLawn Golf Dealership Manual
This manual will be the highlight of the
training session. You will be able to refer back to this at
any time. This "one-of-a-kind" manual can not be
found anywhere else in this industry. The manual will contain
everything you will possibly need to get started and be successful
in this business, including some of the following:
- Introduction to the Putting Green Industry
- Industry Competition
- SYNLawn Golf Product Line
- Innovative Design and Installation Techniques
- Sales/Marketing Information (online brochure
templates coming soon!)
- Business Forms and Contracts
- Photo Album and Presentation Book
Sales, Marketing, Service & Support
Assistance
SYNLawn Golf Dealers and Installers can access our support team
via our toll-free number and exclusive Partner Internet Portal.
This portal will allow you to order all of your materials
directly online, and will reduce your lead-time for installations.
This unparalleled feature is only available on our world class
website for SYNLawn Golf Dealers and Installers. All SYNLawn Golf materials
are accessible here. We also include sample templates to assist
you in the development of your sales brochures and/or flyers.
If you have something else in mind, SYNLawn Golf can offer graphic
design assistance. This allows you to control the design and
the cost of printing your materials. SYNLawn Golf will also provide
you with exclusive electronic media to assist you in the development
of your own Internet site. The success of SYNLawn Golf is directly
related to the success of our Dealers and Installers. We will
do whatever it takes to maximize your business profitability.
Product and Industry Knowledge
SYNLawn Golf manufactures every type of turf available
in the synthetic turf industry. Many companies claim to manufacture
their own synthetic turf, but only have one or two products
to offer. We offer a full product line of polypropylene and
nylon turf products for our customers to choose from, and
have the ability to custom-make a turf based on your specifications.
The most important factor to consider when choosing a synthetic
turf is the intended purpose of the green.
What does your customer intend to use their
green for? The table on the Synthetic
Overview At a Glance page will help you to recommend the
turf that is right for your customers needs.
Other important facts to consider:
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Polypropylene
is a form of plastic. All polypropylene
turfs require some sand-fill to perform well. There
are a couple of reasons why you need sand-fill in a polypropylene
turf. The most important reason is because the fibers cannot
stand upright on their own. Sand fill is also required to
help prevent the fibers from becoming matted down. Adding
sand-fill to a putting green will equate to periodic maintenance,
despite claims to the contrary. Heavily sand-filled greens
will become hard over time, and will require a little more
maintenance to provide good performance. These sand-filled
turf products require 4-12 pounds of sand per sq. ft., and
must be brushed and re-filled with sand if the sand-fill
becomes compacted or washed away. With the right sand-fill,
polypropylene provides an excellent surface for receiving
long approach shots. (The sand-fill helps disperse the energy
of a ball when hit into a green from any significant distance.)
Putting on a polypropylene sand-filled turf does have a
drawback however. You will experience a "grainy" effect
when you putt on a sand-filled polypropylene turf. This
means that the ball will roll faster with the grain than
against the grain. This effect will occur with all polypropylene
products that you choose. Just as noticeable is how the
ball reacts while it is slowing down at the end of a putt.
The ball oscillates, or wiggles left and right as if it
is trying to figure out what direction it should go. This
is not an ideal country club type roll.
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Nylon
& Nylon-sand-filled turf is much denser than polypropylene
sand-filled turf. Our nylon
turf is heat-set in our mill to create a "memory" in
the fibers which will resist becoming matted down by springing
back to their original upright position. That is why our
nylon products require a minimal, to zero, amount of sand-fill.
Nylon is also a much stronger fiber than polypropylene and
will resist fading and wear in all weather conditions. Our
sand filled nylon products have been specifically designed
as excellent all-purpose turfs. They give you the best of
both worlds excellent shot receiving and superb putting
performance without a grain effect. Also, by adding a small
amount of sand-fill to your putting green, you can increase
the speed of your green. Nylon synthetic turf does not require
maintenance after it is installed. Whether you choose a
sand-filled or non sand-filled nylon turf, the surface of
your green can be cleared of debris easily, by either blowing or sweeping the surface.
Highest Margins Available Anywhere
The overall profit potential is up to you. SYNLawn Golf has the most extensive product line available in the
synthetic turf industry. By offering such a wide range of
products, SYNLawn Golf Dealers and Installers can respond to the needs
of all customers. By focusing your efforts on selling nylon
synthetic turf, you can dramatically increase your overall
profits. Our primary customer base consists of golfers, who
are most concerned with the appearance and performance of
their green. By showing golfers why nylon synthetic turf provides
the best possible putting surface at a slightly higher cost,
you will increase your profits by 50% to 200% more than by
selling polypropylene synthetic turf alone.
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