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About SYNLawn Golf

SYNLawn Golf's Partner Program is the most comprehensive Sales/Installation Program in the synthetic putting green industry. Our program consists of two levels of participation: 1) Authorized Exclusive Dealer, and 2) Certified Installer. These levels have been specifically designed to provide an excellent opportunity for individuals that have the financial resources to invest in their own business. Golf enthusiasts and businesspersons alike will find that our program is the BEST way to get started in the synthetic putting green industry. By offering a full line of products from the most economical to the highest quality synthetic turf available, you will be able to provide the right product for each customer ­ depending on their budget and quality preferences. SYNLawn Golf has over 20 golfing related turfs in its product line.

SYNLawn Golf offers potential Partners to choose the investment level that matches both your commitment and your business objectives. By analyzing the information and tables that we have provided on the following pages, you will be able to decide how much you want to invest in your business immediately, and what profit margins you would like to earn for your efforts. Both levels of the program provide a different purchasing discount that applies to the materials and turf that you purchase from SYNLawn Golf. An Authorized Exclusive Dealer provides the largest purchasing discount, and maximizes your profitability on each green that you sell. A Certified Installer represents the minimum level of commitment, and will allow you to start your business with a relatively small amount of financial resources.

A Certified Installer may decide to upgrade to an Authorized Exclusive Dealer at any time, by simply paying the difference between the initial level of investment and the paid in full Authorized Exclusive Dealer. SYNLawn Golf will credit the collective difference in discounts given, on all previous purchases, towards the cost of an upgrade to an Exclusive Dealership. Our program is specifically designed to help you build your business from the ground up, and shows you how to increase your sales through a combination of marketing strategies, product and industry knowledge, and sales techniques. This will increase the profits that you earn on each putting green that you sell.

Our program includes the training and support that is necessary to learn every aspect of synthetic putting green design and installation. Our experienced professionals in the golf industry have developed this training program over the last 15 years. By combining technical expertise and the most advanced technology in the textile industry, SYNLawn Golf provides the individual business owner the opportunity to quickly begin and maintain a very profitable business, without all of the hassle and complexity inherent in the startup process.

All SYNLawn Golf turf comes with the longest warranty in our industry. This warranty will give you peace of mind long after you have completed an installation.

All SYNLawn Golf Partners will receive the following:

On-Site Training
This comprehensive 3-day program will teach you everything you need to know about this business to succeed, including design, installation, sales, and marketing. Our innovative and technologically superior methods will be shared with SYNLawn Golf Dealers and Installers only. Putting green installations are critical to your success. By installing the greens that you sell, you multiply the profits that you earn.

PGA Professional Endorsement Privileges
All Authorized Exclusive Dealers and Certified Installers will be able to use Davis Love III's and Paul Stankowski's name and likeness in day to day operations. All advertising must be approved by SYNLawn Golf's corporate office.

Preferred Pricing
All Authorized Exclusive Dealers will get a set discount off of SYNLawn Golf retail pricing. This discounted pricing is the most competitive in the business!  With installation, our Dealers can expect a profit margin well over 100% per job. All Certified Installers will receive set discount off of SYNLawn Golf retail pricing as well.  (Note: Dealers receive larger discounts compared to Installers.)

Direct Manufacturing Access
SYNLawn Golf has its own manufacturing facilities. This benefit enables SYNLawn Golf Authorized Exclusive Dealers and Certified Installers to:

  • Select from an extended product line.
  • Customize any turf in our line.
  • Manufacture any competitors turf at a lower cost.
  • Design their own specific turf.
  • Enjoy the lowest production cost anywhere in the industry.

Extended Product Line
SYNLawn Golf manufactures over 20 different types of golf related turf. Additionally, we can customize turf for Athletic Fields and other commercial applications, including marine, pool decking, landscaping (synthetic lawn), and much more. The flexibility to create your own turf is a benefit that is exclusive to SYNLawn Golf Authorized Exclusive Dealers only, and is not available anywhere else in the industry. These competitive advantages give you the ability to provide any quality turf at a reduced price to that of your competitors.

A SYNLawn Golf Dealership Manual
This manual will be the highlight of the training session. You will be able to refer back to this at any time. This "one-of-a-kind" manual can not be found anywhere else in this industry. The manual will contain everything you will possibly need to get started and be successful in this business, including some of the following:

  • Introduction to the Putting Green Industry
  • Industry Competition
  • SYNLawn Golf Product Line
  • Innovative Design and Installation Techniques
  • Sales/Marketing Information (online brochure templates coming soon!)
  • Business Forms and Contracts
  • Photo Album and Presentation Book

Sales, Marketing, Service & Support Assistance
SYNLawn Golf Dealers and Installers can access our support team via our toll-free number and exclusive Partner Internet Portal. This portal will allow you to order all of your materials directly online, and will reduce your lead-time for installations. This unparalleled feature is only available on our world class website for SYNLawn Golf Dealers and Installers. All SYNLawn Golf materials are accessible here. We also include sample templates to assist you in the development of your sales brochures and/or flyers. If you have something else in mind, SYNLawn Golf can offer graphic design assistance. This allows you to control the design and the cost of printing your materials. SYNLawn Golf will also provide you with exclusive electronic media to assist you in the development of your own Internet site. The success of SYNLawn Golf is directly related to the success of our Dealers and Installers. We will do whatever it takes to maximize your business profitability.

Product and Industry Knowledge 
SYNLawn Golf manufactures every type of turf available in the synthetic turf industry. Many companies claim to manufacture their own synthetic turf, but only have one or two products to offer. We offer a full product line of polypropylene and nylon turf products for our customers to choose from, and have the ability to custom-make a turf based on your specifications. The most important factor to consider when choosing a synthetic turf is the intended purpose of the green.

What does your customer intend to use their green for? The table on the Synthetic Overview At a Glance page will help you to recommend the turf that is right for your customers needs.

Other important facts to consider:

  • Polypropylene is a form of plastic. All polypropylene turfs require some sand-fill to perform well. There are a couple of reasons why you need sand-fill in a polypropylene turf. The most important reason is because the fibers cannot stand upright on their own. Sand fill is also required to help prevent the fibers from becoming matted down. Adding sand-fill to a putting green will equate to periodic maintenance, despite claims to the contrary. Heavily sand-filled greens will become hard over time, and will require a little more maintenance to provide good performance. These sand-filled turf products require 4-12 pounds of sand per sq. ft., and must be brushed and re-filled with sand if the sand-fill becomes compacted or washed away. With the right sand-fill, polypropylene provides an excellent surface for receiving long approach shots. (The sand-fill helps disperse the energy of a ball when hit into a green from any significant distance.) Putting on a polypropylene sand-filled turf does have a drawback however. You will experience a "grainy" effect when you putt on a sand-filled polypropylene turf. This means that the ball will roll faster with the grain than against the grain. This effect will occur with all polypropylene products that you choose. Just as noticeable is how the ball reacts while it is slowing down at the end of a putt. The ball oscillates, or wiggles left and right as if it is trying to figure out what direction it should go. This is not an ideal country club type roll.
  • Nylon & Nylon-sand-filled turf is much denser than polypropylene sand-filled turf. Our nylon turf is heat-set in our mill to create a "memory" in the fibers which will resist becoming matted down by springing back to their original upright position. That is why our nylon products require a minimal, to zero, amount of sand-fill. Nylon is also a much stronger fiber than polypropylene and will resist fading and wear in all weather conditions. Our sand filled nylon products have been specifically designed as excellent all-purpose turfs. They give you the best of both worlds ­ excellent shot receiving and superb putting performance without a grain effect. Also, by adding a small amount of sand-fill to your putting green, you can increase the speed of your green. Nylon synthetic turf does not require maintenance after it is installed. Whether you choose a sand-filled or non sand-filled nylon turf, the surface of your green can be cleared of debris easily, by either blowing or sweeping the surface.

Highest Margins Available Anywhere
The overall profit potential is up to you. SYNLawn Golf has the most extensive product line available in the synthetic turf industry. By offering such a wide range of products, SYNLawn Golf Dealers and Installers can respond to the needs of all customers. By focusing your efforts on selling nylon synthetic turf, you can dramatically increase your overall profits. Our primary customer base consists of golfers, who are most concerned with the appearance and performance of their green. By showing golfers why nylon synthetic turf provides the best possible putting surface at a slightly higher cost, you will increase your profits by 50% to 200% more than by selling polypropylene synthetic turf alone.

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